On Saturday, Elon Musk, announced that a higher-priced subscription option for the social media platform will be ad-free. He also acknowledged that ads on Twitter are currently too frequent and too large, and that steps will be taken in the coming weeks to address these issues.
Twitter relies heavily on digital ad revenue, which accounts for nearly 90% of its income. Recently, Musk has attributed a “massive drop in revenue” to pressure from rights organizations who have encouraged brands to halt their advertising on the platform. In December, he previously announced that the basic version of Twitter’s blue tick verification will have fewer ads, and that a higher-tier subscription option with no ads will be available.